HUMAN INSIGHT MACHINE

We bridge the gap between business goals and build decisions.

FEWER ASSUMPTIONS • LOWER RISK • FASTER ADOPTION • GREATER RETURN • FASTER LAUNCHES •

Through deep research and structured inquiry, we uncover what your audience truly needs, values, and is willing to pay for. Then we translate that into clear, validated requirements that guide your product or service, ensuring you’re solving the right problems, for the right people, at the right price.

WHAT WE DO

Product & Service
Validation

We uncover what matters to your end user before you build.

Build Acceleration
Strategy

We turn human insight into build-ready clarity.

Accelerate Product
Adoption

We make sure the thing you build gets used.

Evidence-Based
Pricing

We turn pricing guesswork into evidence-led certainty.

"Measure twice, build once."

HOW WE DO IT

1. STRATEGIC
ALIGNMENT

We start by getting clear on your business goals and ambitions. That becomes our compass, making sure everything we build drives commercial impact and strategic value.

2. MARKET
INTELLIGENCE

We analyse competitors, trends, and best-in-class products to establish the baseline. Then we look for the gaps, the opportunities to break from the pack and lead.

3. HUMAN
RESEARCH

We speak directly to your end users, customers, and stakeholders to understand what they truly need, value, and are willing to pay for. Less guessing. More knowing.

4. CO-CREATION
SESSIONS

Through collaborative working sessions, we bring your team into the process. Together, we surface insights, unpack challenges, and align fast.

5. EXPERIENCE
MAPPING

We map the full journey to pinpoint the pain points and highlight the moments that matter most. This is where we target improvement, innovation, and strategic uplift.

6. CONCEPT
PROTOTYPING

We build quick, tangible prototypes to validate direction early. It’s where good ideas become real enough to test, improve, and get ready for takeoff.

7. BUILD-READY
CLARITY

We hand over everything your team needs to build fast and right, validated flows, clear logic, and intuitive, human-first interfaces ready for execution.

8. REAL-WORLD
TESTING

We test with actual users to fine-tune the experience, remove friction, and spot any late-stage surprises before they hit development.

9. PRICING &
COMMERCIAL FIT

We identify what your audience is willing to pay, what the market is doing, and where your product fits best. You get a pricing model that converts.

10. INNOVATION &
DIFFERENTIATION

We don’t just solve problems, we look for the white space. Our job is to help you stand out, not just fit in. That’s how you drive faster adoption and stronger ROI.

OUR TEAM

FRANCOIS DU PREEZ

CEO & CO-FOUNDER

Formerly: Deloitte, PwC, Grey Advertising

Francois brings two decades of experience shaping human-led digital solutions across fintech, telco, retail, & insurance. He led the co-creation of PayShap, South Africa’s real-time payments platform, aligning all major banks, PASA, Bankserv, & the Reserve Bank.

At PwC and Deloitte, he helped clients like Nedbank and Foschini turn business ambition into executable product roadmaps. As Grey’s Chief Digital Officer, he delivered award-winning digital work for Volvo, Tabasco, and Virgin Money.

Francois blends creative leadership, deep research, and commercial strategy to build solutions that scale, fast.

ZANDER POWELL

COO & CO-FOUNDER

Formerly: Altron Digital Business, Innocentrix, BRG

Zander is a product and innovation specialist with over 15 years of experience across tech, telecoms, and consulting. He has driven product development for enterprise-scale software at Altron, bridging strategic goals with delivery execution.

At Innocentrix, he helped corporates adopt innovation frameworks. At BRG, he led business development and client growth. As co-founder of StratX, he built a national consulting network and delivery capability.

Zander brings structure, operational clarity, and product leadership, helping 46•01 move fast and land right.